Sunday, August 15, 2010

"Turning You Into An Instrument of Efficiency"

This commercial by Verizon Wireless aired while I was at the gym today.  At face value, it's just another commercial with cool graphics promoting another techie gadget.  But, there seemed to be a message deeper than that that probably wasn't even intended by its producers.  The deeper message to me seemed to be a societal one, expressing the subconscious reality about the way our world views the worth of individual human beings.  No longer are we seen as men and women, thinking, feeling, judging, knowing, loving, and ultimately deeply mysterious creatures made in the image and likeness of our creator.  Now we are only perceived by society to be worthwhile if we fall into one or both categories: producers and consumers.  Or, as the slogan of the commercial put it so well, "instruments of efficiency."  That was reflected eerily in the transformative graphics used in the commercial.

Am I reading too much into it?  Perhaps; there's no way to tell whether or not that message was even considered by the producers.  But, nonetheless, that's what it spoke to me.  What about you?  What do you think?

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